The risks no one is pricing properly: what gets missed in a competitive market
Panel discussionBroker Expo Roadshow - Bristol
2026-06-11 | 11:20 AM - 12:00 PM
Information
As competition intensifies, the focus on price and speed can push more complex risks into the background. Cover evolves, exposures shift, and decisions are made quickly, but not always with a full understanding of what sits behind them. Areas such as cyber, business interruption and emerging liability risks continue to develop, often faster than clients and at brokers can keep up with.
This session will focus on where things are being missed: the gaps that only show up at the point of claim, the risks clients don’t fully understand, and the unintended consequences of how business is currently being placed.
- Which risks are most likely to be misunderstood or overlooked today?
- How is competition affecting the quality of cover being put in place?
- Are clients becoming more informed, or just more focused on cost?
- What are the most common issues only discovered when a claim happens?
- Where could the next major loss event expose weaknesses in the market?